I just bought a television from Sony Kiosk Parramatta; they are advertising the KD55X8500B at $1499 with free delivery. Pretty good considering JB is at $2098, VideoPro at $1588.
The guys there also gave the bonus 4K movies at the time of the purchase instead of me registering the paperwork via redemption online. After some negotiation I managed to get the price down to $1480. Super happy tbh!
KD49X8500B (http://www.sony.com.au/product/kd-49x8500b) $999
KD55X8500B (http://www.sony.com.au/product/kd-55x8500b) $1499
KD65X8500B (http://www.sony.com.au/product/kd-65x8500b) $2499
I bought the 55 inch 4K, however, both the 49 inch and 65 inch were tempting. My friend bought the KD65X8500B at the Chatswood kiosk and he got them to price match VideoPro as well as the 4K movies. They also have other Bravia models that are priced cheaper than the website.
I believe there are 2 Sony Kiosks in NSW (Parramatta and Chatswood). I was told that the pricing ends on the 4th of January while the bonus 4K movies end on the 31st of December.
http://www.sony.com.au/microsite/sonystore/
sony central stores sent an email out and the TV is $1493.
https://www.ozbargain.com.au/node/176896
Surely than can at least match their own stores.