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Part of Amazon's Gold Box Deal of the Day for December 1st. I'm aware it is, or has been, cheaper from some other sources through some workarounds - but if you're like me and don't want to dick around with anything other than the 'Buy' and 'Login' buttons, then this seems to be the best price available at the moment.
You can get the deluxe edition straight from origin for $45USD using a VPN.