Originally saw this on the Big W catalogue. M&M's and malteser packs selling for $3. You need to purchase the specially marked packs. A unique code ("Unique Code") is printed on the inside surface of the pack of each Qualifying Product.
There are 6 types of Movie Voucher available for purchase. The Movie Vouchers are sold as redeemable at either:
(i) an Event cinema (Event, Greater Union, Birch Carroll & Coyle and Village cinemas);
(ii) a Hoyts cinema;
(iii) a Reading cinema;
(iv) a Palace cinema;
(v) an Ace cinema; or
(vi) a Grand cinema.
The purchase prices for two Movie Vouchers are:
(i) $19.50 for Event, Hoyts or Palace cinemas;
(ii) $19 for Grand or Ace Cinemas;
(iii) $18 for Reading cinemas.
You can read T&Cs at the website. There is also a FAQ.
you mean M&Ms, I was thinking this was a new product.
edit: Completely not worth it, we buy the movie tickets for $10, and to get these with BOGOF/2 for 1 you have to pay $22.50? No deal.
I guess this is okay if you're already out and don't want to bother with getting an Optus ticket and you know you want some snacks/sweets while you watch the film.