I just went to Dick Smith in Sydney Central Plaza to check out the Fitbit Flex which was advertised in their latest catalogue for $124. Surprised to find they also had a deal where you receive a $30 gift-card with purchase. This is not listed in the sale catalogue and I had almost not gone in there as I have an Officeworks around the corner from my work selling them for $123.
Weirdly, I just noticed the receipt says "Jawbone $30 gift-card" but it definitely worked, and was advertised with the Fitbit in store.
So good, bought 2.
Overview of the fitbit states: As you get progressively healthier, proudly wear the Fitbit Flex all day and night