Anyone can proclaim their love by texting (for a standard SMS charge) their name and their valentine’s name to 0499 MY LOVE (0499 695 683) and it will appear on the billboard.
That’s: NAME1 [space] NAME2 and send to 0499 695 683
By sending your SMS, you will also receive a picture message to your phone of your names will appear spread across the billboard (not an actual photo of it happening).
As long as the other half doesn't know its free (well, SMS cost) you could say you pulled in a few favors to get it up there lol…..
There is more info on the link.
Billboard of Love SMS can be sent from 6.00am AEDST on 14 February 2014 until 12.00pm AEDST on 16 February 2014 (Campaign Period) and will be displayed on a Billboard outside the following Telstra Stores:
a) 246 Bourke Street (corner of Swanston Street and Bourke Street), Melbourne VIC 3000; and
b) Melbourne Central, Level 1/shop 155 Melbourne Central, 211 La Trobe Street, Melbourne VIC 3000,
- You may send as many Billboard of Love SMS's as you like.
The link takes you to a news item posted in 2013 - does the same apply this year?