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Big W's "Entertainment Extravaganza" catalogue lists The Sims 3 for only $68.84! (RRP 99.95, released Thursday 4 June).
Best price I've found for a local copy (ie not parallel import) AND you can just go pick it up on release day and not fuss around with pre-order or delivery dates.
If anyone finds a good deal for the Collector's Edition from a reputable place, post it up!