This was posted 10 years 11 months 9 days ago, and might be an out-dated deal.

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Vita Brits 1 Kg $2.25 (Less Than 1/2 Price, Was $4.59) at Woolworths

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Uncle Tobys Vita Brits 1 kg box for $2.25 (less than 1/2 price, was $4.59) at Woolworths. Listed on page 12 of the Weekly Specials Catalogue.

They used to have this price every few months but haven't for a while unless I missed the last one. Coles also have the same price every few months, so they may have it at the same time otherwise you could ask them to price match it.

I much prefer Vita Brits to Weet-Bix (or the home brand equivalents which are 1.12 kg for $3.19 [$2.85 per kg). They're a more natural looking brown colour with a soft flaky texture compared to Weet-Bix which are bone coloured with a hard dry texture.

This price makes Vita Brits the cheapest breakfast cereal you can buy from Woolworths except for Home Brand Rolled/Quick Oats (Porridge) 750 g for $1.19 [$1.59 per kg). So if you want to save money, buy enough to last until winter and stack the boxes in the corner of your cupboard. The usual expiry dates IIRC are from 6 to 12 months ahead.

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  • +3

    Far superior to Weetbix IMHO

  • +1

    Thanks for the information about when the specials usually occur. We recently started to use this cereal on a regular basis. We got some late last year at Coles for half price and are on our last box. The timing of this special is almost perfect. All we need now is a nice offer from Everyday Rewards to save even more.

  • +1

    I think Vitabrits has no sugar added whereas Weetbix does?

    There is a table in the article comparing sugar/fat/fibre/etc…
    http://foodwatch.com.au/blog/family-and-kids/item/how-to-buy…

    Only difference that I can tell between the 2 is the sugar content.

    • One of the reasons we changed to Vita Brits from generic Wheat Biscuits was the lower sugar content of Vita Brits.

      • So long as you're not spooning it on at home! :-0

        • My husband stopped putting sugar on his cereal a couple of years ago.

          When we introduced cereal to our children at a very young age we didn't put any sugar on it so they learnt to eat cereal without sugar and haven't complained about it.

          I don't have cereal very often but when I do I put some sugar on it but eat it away from the children so they don't see what I am doing.

        • What? You're supposed to put sugar in cereal? O_o

          I've been putting blueberry in mine.

    • +1

      FYI

      Vitabrits = Uncle Tobys = subsidiary of multinational Nestlé, where the profits are sent overseas.

      Weetbix = Sanitarium = owned by an Australian religious organisation, Seventh-day Adventist Church. They don't pay company tax.

  • ah crap, just bought this yesterday

    • +2

      You could try bringing it back for a credit of the difference. Is this likely to succeed, any staff here?

      (Or just return it for X reason and buy it again at sale price — a little dodgy.)

  • +1

    When does this start

    • +2

      Tomorrow, I'm going to see if I can get it today though. Will report back.

      EDIT: No dice.

    • +1

      15/01/2014 - 21/01/2014 (Starts Tomorrow)

      :)

  • also on my last box - usually buy about 2 dozen as they last for 12 months - but really lasts 3-4 months in my house….hungry kids.

    and vita brits >>>>>> dirt >>>>>> weet bix

    • +1

      Thanks for taste testing dirt for us.

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