Woolworths is promoting its clearance (paper-wrapped) 250g 'special variety' lines at my local, at aisle-ends.
Examples exclude the standard Dairy Milk variety (now 200g, in box), but include Caramello 250g, Marble 250g (milk & white choc blend w. hazelnut praline) and others.
Was $4.97, now $2.99, save $1.98.
(Not as good as the 250g block for $1.99 mentioned previously, but best of the rest in Sydney).
Edit to add
Previous deal, $1.99:
http://www.ozbargain.com.au/node/12111
Environmental purposes? Cardboard being heavier than paper making up for the 50 grams?
Now they can kill twice as many trees with the 150gsm packaging!
wow the normal RRP for a 250gm block is $5? Talk about a rip!
$5 for a 200gram now :(
I bet Cadbury will still use the old 'glass and a half of full dairy cream milk' in its ads, despite the 20% (stealth) price rise / package reduction.
I don't think they've used that in years, have they?
Look at the 'glass and a half' on the packaging! I've opened the Marble block (a bit too sweet IMO) and the 1.5 glasses are on the front of the pack.
I think it's still used in the 'eyebrows' kids ad on high TV rotation, too.
Is there a reason for the blocks to be downsized by 20% besides corporate greed?