I can picture the planning meeting now:
"let's just call it Pilsner"
"no, no.. we're a faux-craft beer maker.. we need something exotic and authentic-sounding"
"nobody knows what Kolsch is though"
"that doesn't matter because we're going to call it Cat's Shank Kolsch"
"that's even worse. it sounds like feline pornography"
"it's done. Sail and Anchor Cat's Shank Kolsch"
"that's the other thing, our company name sounds dangerously like cockney rhyming slang for wan.. nevermind"
Fast forward to September 2013. I'm waiting to pick up Mrs Chickentaste from the gym and have popped in to BWS to find my dinner when I spot cases and cases of this beer slap bang in the middle of the room so you can't miss it. It's almost like they want to get rid of it. I attempt to engage a BWS worker in banter:
"so why is this $20 a carton anyway?"
"yeahnahmate nobody knows what it is mate. Nobody wants it mate. What is it anyway?"
So basically, if you live near a BWS where they sell very little but XXXX, VB and cask wine the chances are that you too can pick up this very same beer at a very silly price. Just don't try to submit bargains once you've had a few of them though or this is what happens….
+1 would read again