I ain't fifa fan and indeed a PES fan but would like to share this anyway.
From page 11 of their catalogues, pretty cheap for those who cannot wait another 2-3 months for 2014 version (just like me when I bought PES 2013 for the same price half a month ago since I could not wait for PES 2014 for another 2-3 months)
Consider the game on release is around $80 and has an expected life time of 1 year (until the next version released), then a 9 month-old game would be worth around (80 - 80/12*9) = $20. So this is a fair price ( sorry, I might sound a bit accountingy)
Very strange it is not on their site.