It includes 4.0 litre brushed stainless steel bowl, three mixing tools, K-beater, whisk and dough hook, 12 speed electronic slide control and a simple pop-up head lift.
Closest I could find was $249 at HN, everywhere else is $299+, including Peter's of Kensington which is normally well priced for this sort of thing at $322.
or alternatively for cheap one, Dealsdirect has Sheffield 1000W Mixer currently half price $50 plus shipping.
it won't be the same quality though.
http://www.dealsdirect.com.au/sheffield-1000w-mixer-white/