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SA: Centro Arndale's New $10 Haircut (Unisex) at "F10 QuickCut" Franchise

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If "F10 QuickCut" is any indication, we'd say this is NOT the best time to be an -established- business in low-end haircare.

"F10 QuickCut" is tenance 164a at Centro Arndale, in newly-opened entry hall [not far from Big W & Independent Sports]

These guys come from Taiwan, they say (and their web site confirms), and - from their "New Oprning" (sic) promo tissue-advert - their opening-price is $10 for a haircut; how long that price will last is anyone's guess (as is risk that another "standard price" hair care operator might - G-d forbid! - have nearby F10's shops "torched," after hours, just to stay in business…)

Compared to an $18 mature-aged "barber shop" here's what we found:

  • it currently costs $10 for a haircut

  • it's quick, a bit painful & limited in what you get (eg, no eyebrow-trims seemed available)

  • [dull] straight-edge razor was used to shave back of neck, after cut, with no shaving cream or other lubricant; unexpectedly painful, but not cut AFAIK

  • didn't see straight-edge razor in (or come out of) sterilizer

  • not seen were any hint of trade qualifications (perhaps the industry is unregulated? or practitioners no longer need to post copies of qualifications?)

  • cutting staff wear [what looks like] surgical masks

  • some cutting staff did not speak English adequately (in fairness, another person - who seemed to hold the money - would translate)

  • they have a "sterilizing" machine for some tools (but NOT cutters, in SA shop; they left hair from a previous cut on cutter & had to be told to brush it away, eg, to help prevent spread of nits, etc.)

  • they use a "new [thin, paper] neck towel" between shared hair catcher & each customers' neck

  • the thin paper towel easily folds, defeating the purpose; cutting staff don't always notice or fix this, unless they're told to

  • cutting staff said to have "clean hand" (sic); didn't notice washing, but was busy getting questions translated

  • a vacuum-hose is used to suck away hair cuttings that may be on your neck or clothing

  • a queue-ticket machine stands by the door (& is used even when no one is waiting)

We can offer -no- assessment of the value in what F10 offers; you get what you pay for

One can expect to be sharing tools, etc. with those who cannot afford better, so - in one sense - F10 may be providing a service (eg, attracting low-end of market clients [some with "nits"] away from other haircare shops.

Web site says they're a franchised operation, which may mean that some of the $$ you pay may go to franchise operators [in Qld…? or maybe Taiwan…?].

Let us know what you think & feel about "F10 QuickCut" (if you're brave: try 'em first; if not, tell us how you feel about their "disruptive" business-model, in principal).

Is it going to help existing haircare businesses lift their game? Or will they more likely consider early retirement or selling-up…?

Related Stores

f10quickcut.com
f10quickcut.com

closed Comments

  • +7

    But every F10 is $10? Not a bargain…

    Can go to SB and get it for the same price. It's no opening special and you'll realise the price will never change.

    • -2

      What's SB? A competitor? price-matcher?

      I doubt the SA-based F10 franchise can -survive- if they charge $10 forever…

      Their competition is at -least- 80% higher, and they'd surely be paying much more in rentals.

      Watch this space…

      • +2

        F10 Sunnybank, QLD. It's like the Asian Central of Brisbane. And they've been open for more than a year now and the price hasn't changed. Furthermore, the F10 franchise is nearly dead in Taiwan and they always charged $100NTD ($3AUD) since there opening. This is based on the same business model, thus the price will not deviate from the $10.

        They survive on the basis that they get more customers than competitors @ $10.
        This belongs to the forums. It's a great price, but no bargain.

        • http://www.f10quickcut.com/about.php

          Its even on the website you posted…

        • Brisbane is a very different market than Adelaide.

          We walked by F10's SA store -twice- on Saturday…

          First time: one chair empty & no haircut customers waiting (only a child's mother seemed to be waiting, presumably only for the child, seen to be having a haircut in the other chair)

          Second time: one chair occupied & no one waiting

          This could be because they're so new (or because the shop seems sparsely furnished - saving room for more cutters, if / when business picks up?)

          But I've heard of people in SA who cur their own [partners' / kids' / friends'] hair, which drops the price to the cost of a clipper-set, amortized over its life-time, & a bit of electricity.

          I think they'll be raising the rent, unless they're on a very short-term lease, or one with very sweet rents to pay (doubtful).

        • "the F10 franchise is nearly dead in Taiwan"

          is that so? Seems to be thriving here, especially on weekends. Prob cause a normal haircut here is $15-20 before F10 came in. Businesses copying the model have sprung up also.

  • +7

    this is regular price.

    this is advertising.

    • Not by me… I have NO connection at all.

      Some of my bullet-points are clearly "negative"
      (I used + & - but OzB'd web app used -one- style
      of bullet point for all of my points).

  • +4

    if this doesnt come with special head massage, it is not a bargain as it's normal price.

  • When they start paying rent to Centra management, they'll -have- to raise their prices, at least in SA.

  • +3

    Forum.

  • F10 is the best thing that happened to customers since the haircut industry was formed.
    OP, why do you keep referring yourself as "we" and you list some weird-as points in your ad/review.
    Also, not a deal. Greets from F10 customer - QLD.
    The only two 'issues' I found were

    • Some of the new girls may not fully understand English
    • The auntie-type customers who think $10 means a 30 minute salon treatment, rather than 10 minutes it should be, hugely increasing queue time.
    • I found the style as strange as well. Almost like it was copied and pasted from some industry rag.

      I think it is a good thing for customers too.

      In a normal salon, a woman where I live would find it difficult to get a basic haircut and dry for less than $100. She will also have to put up with a barrage of sales patter. A lot of hairdressers will really try to make you feel like shit in order to sell you a mountain of very expensive "product". Same with beauty salaons.

      • Hey, I'm interested in EV's & LFTR's (& deals, of course). -not- haircare shops. :-)

        So, I certainly don't have access to any haircare-industry periodicals, usually published in bigger cities.

        If you can't do as well, at least allow that some -may- be capable of bettering you at this "reviewing" art, ie, without needing to plagiarize copy from others' work. ;-)

        (The lyrics of Tom Lehrer's "Plagiarize" plays in my head…)

    • -1

      No matter what I review, I try to be thorough & as fair as possible. I think I've achieved both goals, here.

      Readers are free to try them (after all, I -posted- the deal), if they wish (or must - eg, due to economic situation)

      There was a "plump" male cutter & maybe a woman cutter for the other chair.

      Customers see their prices as "introductory" or "promotional" which gives the SA shop room to increase them if they must…

      "auntie-type customers"…?!? Don't insult people, here.

      SA & Adelaide have enjoyed some warm, comfortable service-providers, before F10's opening, and some may not appreciate an "hurry-up & get out of the chair" approach to doing business… at -any- price.

      While I'm happy to see folks of little means get a "cheap" haircare shop…

      …I see long term disadvantages in the business model, eg, a few suburbs where people may choose to put their kids through Yet Another "Pay & Rush" experience.

      Most of Adelaide will surely continue to insist on warm conversation, no-rushing & a negotiated price for what they want, at each visit…

      but an "underclass" of others may be "trained" to expect to feel like a car going through a car-wash, instead of the -respected- individuals, who've preceded them in SA, etc.

      My 2 cents, only… ;-)

  • this always been $10 for zillion years… so not a bargain to me…

  • As IVI has pointed out, no sterilisation of some tools, no qualifications & painful techniques. Coupled with the fact it's always this price, what's the bargain ?

    • While many will feel duly warned-off from F10's crude manners, some, eg, of modest means, may like to know about a low-cost cut, eg, for the kids if not the whole family.

  • Not a bargain as described above + way too many unnecessary hyphens in the post.

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