Looks like a really cheap price to me, cheaper than I've seen in stores and it is meant to be a pretty good digital camera (not for a pro, but good for family pics).
SONY CYBERSHOT FREE 2GB PRO DUO + SONY SOFT CARRY CASE RRP VALUE $328.90 - MASSIVE SAVINGS ENDS JAN 2010 Save 30% off retail price at Order today so you don't miss out.