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SNK Corporation (株式会社SNK, Kabushiki-gaisha Esu Enu Kē) is a Japanese video game hardware and software company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform. SNK's predecessor Shin Nihon Kikaku was founded in 1978 by Eikichi Kawasaki. The corporation was initially named Shin Nihon Kikaku (新日本企画, lit. "New Japan Project"). In 1981, the name was informally shortened to SNK Corporation, which became the company's official name in 1986.
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