Deal posts for therapeutic goods need to comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code.

Therapeutic goods include medicines and medical devices and have a health effect on the human body. These products are regulated by the TGA.

Other types of products, such as cosmetics, are also regulated if they made therapeutic claims, for examples,

• removes toxins,
• fades age spots,
• relieves pain,
• aids sugar metabolism, and
• reduces inflammation in the body.

Generally, foods that are regulated by the Foods Standard are not therapeutic goods, even if therapeutic claims were made. However, every product has to be assessed on a case-by-case basis.

Guidance on applying the 2021 Advertising Code rules - Part 4 & 5 summarises the legislated requirements and provides case studies. As legislated, deal posts must prominently display

• mandatory statements, and
• health warnings or links to health warnings, and
• other statements as legislated.

Advertisements aim at the public for medicinal cannabis products, prescriptions and consultation services are prohibited. Medicinal cannabis are schedule S3, S4 and S8 medicines and cannot be advertised to the public.

The law exempts advertisements that do not refer to a claim relating to therapeutic use (either expressly or by implication), and that only consist of one or more of the following:

• name of the good,
• picture of the good,
• price of the good, or
• point of sale.

Deal posts for analgesics, complementary medicines (including vitamins and minerals), sunscreens, and weight management therapeutic goods are subject to additional requirements. Please see Part 5 (pages 22-26) of Guidance on applying the 2021 Advertising Code rules.