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I've been on the lookout for Palace Cinema for quite some time but the shipping fees for Lego AUS have always been a turn off. With this offer you save anywhere from $35-45 onward on sets that are typically hard to find in stores or even online in Australia. If you order any Creator sets, such as the Palace Cinema (http://shop.lego.com/en-AU/Palace-Cinema-10232), they also come with two promotional items (a poster and http://shop.lego.com/en-AU/Mini-Sopwith-Camel-40049?s=601528…) and if you register for their VIP Program you can get 1 point per $1.5 dollar spent which you can convert into vouchers at 100 points per $7.50 off your next order.
I've ordered off bricklink before and it has always been smooth sailing but the pricing works out to be the same or higher after factoring in shipping costs and depending on the seller, the boxes sometimes do get damaged in transit whereas the Lego store is pretty straight forward to navigate, has always managed to ship their modular sets in pristine condition quickly and their customer service has always been excellent.
Hopefully you guys can get your Lego on with this bargain!
Fine Print: Free standard delivery offer is valid from 9 April to 31 August 2013 . Qualifying purchase must be equal to or greater than $100 in merchandise only; any applicable taxes, shipping charges or value of gift cards purchased do not apply to merchandise total. Excludes pre-order and backorder items.
Given all the retailers to 20% off it is a shame you don't get this at the official Lego store.