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Looks like a great deal for anyone travelling to/living in the UK/Denmark/Sweden anytime soon. If you can get the SIM sent to a UK address and held for you for when you next arrive, it's a great way to get mobile data on your device. 1GB/mo for 0 SEK / mo.
More details here: http://hiddenchemistry.com/2013/03/free-mobile-data-in-the-u…
0 SEK…that's good, I don't have any SEKs to begin with.