PS Store update just started with this new deal plus others involving much older games.
Cheapest local hard copy I can see is HN for $38 http://www.harveynorman.com.au/max-payne-3-ps3.html
Import $33.
Yes you can't trade this in or re-sell it, but you do get to use it across two different consoles at the same time.
Personally I am buying digita downloads whenever I can for the convenience alone.
Scores 87 via Meta critic http://www.metacritic.com/game/playstation-3/max-payne-3
13.6GB Download size.
Excellent game