This might be an ATL for the 55" after factoring in the value of the SG10TY.
RTINGS Review:
https://www.rtings.com/tv/reviews/lg/g4-oled
https://www.rtings.com/soundbar/reviews/lg/sg10ty
Regardless of what you think the soundbar is worth, this is clearly aimed at those who require both products.
That's one strange 'debating' team OP