Dell's Re-Branding Their desktops and laptops to Dell, Dell Pro, and Dell Pro Max

KSMLJ on 26/01/2025 - 09:44

If you haven't already heard, Dell is re-branding to 'simplify' their line up. And within those 3 series, there are 3 tiers each for a total of 9 (excluding screen size and year).

Dell Base

Dell Plus

Dell Premium

Dell Pro Base

Dell Pro Plus

Dell Pro Premium

Dell Pro Max Base

Dell Pro Max Plus

Dell Pro Max Premium

The Alienware series will be the only one unchanged, which is ironic as unlike the other Dell series, it didn't originate from Dell.

https://www.reddit.com/r/Dell/comments/1hv8ci6/dell_introduc…

https://liliputing.com/dell-introduces-new-pc-branding-meet-…

So for example, a top end 15" Precision xxxx will now be a Dell Pro Max 15 Premium; I don't think it simplifies things when you move from 2 sets of characters to 5.

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Comments

  • Downvoter on 26/01/2025 - 09:45
    +8

    Think I’d rather read about an uninsured traffic crash story while going to redeem gift cards than this.

  • pegaxs on 26/01/2025 - 09:58
    +5

    Im confused… Am I supposed to be outraged and angered by this decision or happy and pleased… Am I supposed to be all "This is BULLSHIT!" or "OMG! It's about time"??

    And really… Did they take an "Apple brand naming" course and just lean into it like Google did? Next they will be called the Dell 17 Pro and Pro Max.

    • MS Paint on 26/01/2025 - 10:14
      +1

      Clearly Dell were inspired by the Chery car naming format as well.

    • Jimothy Wongingtons on 26/01/2025 - 10:58
      +3

      Sorry I’m late

      ‘That’s a bloody outrage it is’

  • CyberMurning on 26/01/2025 - 10:27

    Why not just use s m l like clothes…

    • donga100 on 26/01/2025 - 22:11

      You mean XXXL, XXXXL and XXXXXL?

  • Nillionaire on 26/01/2025 - 10:28
    -1

    Dell has a problem with branding, naming, product tier differentiation, but this is not the solution.

  • plmko on 26/01/2025 - 10:32

    This is like 1984 newspeak. Dell doubleplusgood.

  • timthetoolman on 26/01/2025 - 11:34
    +1

    I'll wait out for the Dell Pro Max Premium Titanium XL

    • CyberMurning on 26/01/2025 - 12:04

      And Ultra, Plus, SE edition

  • CyberMurning on 26/01/2025 - 12:06
    +1

    I wish one day there is a company that offer just one model. If dell, it would be dell. Full stop. We just customise everything as we like. So someone can have pro max screen but base hdd, and pro ram, and pay accordinly.

    • plmko on 26/01/2025 - 17:03

      It's called a Metabox, you are free to buy those but you won't.

  • eug on 26/01/2025 - 12:31
    +2

    I don't think it's as complicated as you make it sound.

    The old naming scheme was:

    Entry-level home consumer - Inspiron
    High-end home consumer - XPS
    Entry-level business - Vostro
    Mid-range business - Latitude, Optiplex
    Professional - Precision

    Now it's:
    Home Consumer - Dell
    Business - Dell Pro
    Professional - Dell Pro Max

    Previously the sub-tiers were a whole different name, i.e. Inspiron, XPS, Vostro, Latitude, Optiplex, Precision. That's a load of word salad.
    Now the sub-tiers are [no suffix], Plus, and Premium.

    So an entry-level home consumer laptop is a Dell laptop. A midrange business laptop is a Dell Pro Plus, and a premium professional model (which OzBs won't buy anyway) would be Dell Pro Max Premium.

    • plmko on 26/01/2025 - 17:05

      Ok if it is so simple as you say then which one of those will be the XPS? Considering the XPS is the highest grade with the highest price?

      According to your logic a XPS would only be a Dell Premium yet there will be laptops called Pro Max Premiums that sound higher grade yet could spec wise be slower and worse.

      • eug on 26/01/2025 - 17:55

        Ok if it is so simple as you say then which one of those will be the XPS?

        XPS is a high-end home consumer laptop so it would be a Dell Premium.

        According to your logic a XPS would only be a Dell Premium yet there will be laptops called Pro Max Premiums that sound higher grade yet could spec wise be slower and worse.

        Yup, it's similar to how you can get an Inspiron with Core Ultra 9, 32GB RAM, and RTX4060 that's more powerful than an XPS with Ultra 5 226V, 16GB RAM, and onboard video. The XPS sounds higher grade yet spec-wise it's slower and worse.

  • markathome on 26/01/2025 - 14:33

    I can't quite put my finger on it. Something awfully familiar about the new naming scheme…

  • AustriaBargain on 26/01/2025 - 15:42

    They'll be calling their small computers "Dell Air" by the end of the year.

    • Switchblade88 on 26/01/2025 - 21:34

      What about their printers?

      Will they be called Fresh Prints?

  • loropy9 on 26/01/2025 - 16:44
    -2

    Dell/all laptops/sort by price. Choose what you can afford. Disregard BS marketing naming.

  • doctordv8 on 27/01/2025 - 11:57

    So, the Dell range will now be the Dell range.

    Yep, same brand name changed to the same brand name….got it…. not.

    What did I miss?

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