I just received the following from eBay UK (I have bought from there in the past). It's due to start in February.
We’re committed to making it easier for you to shop, and recently changed our fee structure, so it's free to sell for private sellers. This means they can bring you more of the items you love.
As part of this commitment, we’re launching Buyer Protection to give you even more confidence and security when shopping on eBay. From 4 Feb, a fee will be included in the item price when you buy from private sellers, but you’ll only ever pay what you see, so there are no surprises at checkout.
What’s great about Buyer Protection
We’ve added benefits to give you more peace of mind when shopping:
• 24/7 customer support: You can connect with a real person by phone at any time of day, or start a chat to get quick answers.
• Seller paid after delivery: When buying from private sellers, funds will only be sent once your item has been delivered.We’ve also got you covered with other great free services like eBay Money Back Guarantee and Authenticity Guarantee.
How the Buyer Protection fee works
• The fee will be included in the item price from private sellers, so there are no surprises at checkout.
• You’ll pay up to 4% of the item price, plus £0.75. For example, when you see an item for £20, the fee of £1.49 will already be part of the price (their FAQ page example for a £20 item actually shows it as £1.55, and it is an additional fee, not included in the £20 price like our GST prices).
• The fee is lower on higher-priced items over £300, and there's a cap on the total amount you'll pay.
• For items from business sellers, you’ll get the Buyer Protection benefits at no extra cost.
So a win for private or business sellers, but the buyer gets screwed paying an additional fee if you buy from a private seller. Your £20 purchase is now £21.49 (actually £21.55).
Sounds like a recipe for disaster to me, and will put off buyers using the platform. Trying to sell it as a win for buyers is also laughable.
I wonder if eBay Australia has any plans to implement something similar?
Unlikely as eBay Australia still charges a hefty FVF to private sellers.
Unlike the UK