I was shopping today for Christmas and couldn't believe my eyes! A case of beer was priced almost to a case of Coke. I get that alcohol is taxed based on its alcohol content, but how on earth are soft drink prices skyrocketing to this level? Is it just me, or does this seem completely absurd?
Here are some examples.
At RRP, Coles are selling a 30 pack case of coke cans for $47.20
https://www.coles.com.au/product/coca-cola-classic-soft-drin…
At Dan Murphys, XXXX gold 30 pack is $51.95
https://www.danmurphys.com.au/product/DM_24405/xxxx-gold-can…
Or a 24 case (bottle) is $46.95
https://www.danmurphys.com.au/product/DM_839496/great-northe…
Who on this site would buy non-discounted coke?