Had always been $34.99 as long as I can remember. Thanks to camelcamelcamel for the alert.
DESIGNED FOR PS5: Engineered to fit perfectly and easily into the PS5 SSD expansion slot. Installation has never been easier on the PS5.
REVOLUTIONARY COOLING: Made from High-Quality CNC'd aluminum, the Sabrent PS5 Heatsink was specifically designed to maximize cooling performance and simplify installation.
UPGRADE YOUR PS5! Rather than creating a heatsink that would only trap the heat in the metal cover, we designed a heatsink that replaces the native PS5 cover. This allows for better cooling using the native fan as well as being a larger heatsink.
INDUSTRIAL QUALITY: This SSD heatsink method also uses Sabrent's "Sandwich Design" which ensures even pressure throughout the SSD for efficient and consistent heat transfer unlike methods used by other brands.
CONVENIENCE: Comes with an installation guide as well as screws and thermal tape for easy convenient installation.
That's still seems expensive to me for a thin sheet of not unattractive aluminium with a big "logo".
These represent better value, IMHO, especially when they're on sale (got mine during Prime Day for $7.43 ):
https://www.amazon.com.au/Thermalright-2280-M-2-Conductivity…