EDIT: Kia has now released a video of the Tasman off-roading in Australia.
Kia has released a promotional video of the Tasman offroading in the US - any thoughts?
Some of mine:
- Are they hinting at the V6 Stinger engine being greenlit for a Raptor competitor, or is that just sound engineering for the video? That's definitely not the sound of a 4 cylinder diesel.
- Those wheel arches have gotta go… and what are they thinking with the lights?
- Still, it'll be the only warranty (7yr, unlimited km) comparable to the Triton's (10yr, 200k km) afaik.
Will you consider a Kia ute? Do you think it will be successful?
I do like the add, i thought it was clever
going to be hard to over take established players in the Ute market the Ranger and Hilux dominate
im not a tradesmen so i wouldnt buy a UTE but the 7 year warrenty 'might' be a selling point for some small businesses/sole traders the bigger companies probably rotate their fleet every 2-4 years and will prob stick to Rangers and/or Hilux
It will need to be 'well priced' for at least the 1st 5 years in which Kia is probably making a loss or selling them to get brand awareness amoungst tradesmen