Thanks OP, it's funny - had a run in with a (profanity) Bi-Rite salesman many years ago now when I was looking at big screen plasma tv's, he refused to write the price he had quoted me on a business card so I could consider it and come back to him later.
All these years later even a 'free' competition from Bi-Rite brings up the initial gut feeling that "Bi-Rite can go (profanity) themselves".
I guess winning this competition would be the ultimate revenge on that (profanity) salesperson.
Thank you, shaneb!