For a long time now, when you navigate to cashrewards.com.au, the site loads and then a couple of seconds later it redirects to cashrewards.com.au/shop . Due to this delay and because those two pages look so different visually, the result is that the site appears like it is really slow to load (with lots of visual flashing), when in reality it is loading a site completely, then redirecting, then loading another page completely.
I think cashrewards had a market cap of $90 million before it was acquired. I must ask…. why do they want users to see annoying flashing and slow load time every time users go to their site? If they used an alternate redirect method at web server/dns tool level, then a 301/302 redirect or whatever else could fix this.
cashrewards.com.au/shop is also just annoying in general, with it's big banner flashing between different slides too regularly.
It seems like they have a strong desire for users to see a 1 second flash of a woman riding a dog like it is a horse and this is their non-negotiable requirement for their user experience.