Prime Video to Introduce Advertisements

An update on Prime Video

Dear Prime member,

We are writing to you today about an upcoming change to your Prime Video experience. Starting July 2, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad free option for an additional A$2.99 per month* that you can sign up for here.

There will be no other changes to your Prime membership. Prime members will continue to enjoy a wide range of shopping, savings, and entertainment benefits, including:

• Free delivery on more than one million items in as fast as one day and free international expedited delivery from Amazon Global Store with no minimum spend when you shop from Amazon.com.au.
• Access to exclusive and broad streaming video content including Prime Video Originals Fallout, The Boys, The Lord of the Rings: The Rings of Power, The Summer I Turned Pretty and the Australian Originals The Lost Flowers of Alice Hart, Deadloch, as well as movies such as Road House and The Idea of You and exclusive live sports including The ICC World Cup Cricket.
• Exclusive deals and shopping events like Prime Day and Prime Big Deal Days.

As mentioned above, no action is required from you. And, as always, if you have questions about your Prime membership, you can manage your account here.

Thank you for being a valued member of Amazon Prime.

Sincerely,
The Amazon Prime team

*Select Prime Video Channels and live events, such as sport, will continue to include advertising.

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Comments

      • Not the same as the US, they offer same day shipping* and have fresh groceries. Also the catalogue on Prime video in the US is different.

        *not on everything/everywhere

    • +2

      Got my first one yesterday, which looked to be a minute+ pre roll.
      Gave up after 10s and launched stremio instead.

      • +2

        looked to be a minute+ pre roll.

        Is that better or worse than a rickroll?

        • +4

          For some monetized YT channels rickrolling makes cents. Cheers

    • There is a class action lawsuit going in the U.S. on this issue. Otherwise the missus told me to shutup and just pay the 3 bux a month, it's only $36 bux a year so not totally a deal breaker but still a PITA.

      Might look into this stremio thing a bit more, does it work on Shield?

    • It popped up yesterday, which was a bit of a surprise.

      However, we get at least a couple of things delivered from Amazon each week (who would have thought that even toothpaste is cheaper on-line than in the supermarket?) so just pulled the pin on the extra charge.

      Cheap, no matter how you look at it.

    • +2

      I pay for Prime but their interface sucks so I downloaded everything anyway.

    • +1

      I'd argue for a refund if I was in your situation and push it hard.

      The other commenters arguing about the overall benefits making it worthwhile for them are irrelevant/miss the point - of course if the shipping savings make it worth it for you keep it, but OP clearly said they only use it for video and Amazon changed what you bought.

      • Thank you, that's all I have been trying to say… I don't purchase anything from Amazon so free shipping has 0 value to me in the same way Prime Video has 0 value to some people so of course I am upset that my product has been compromised, anyway, I can't fight an uphill battle, so I cancelled it for a pro-rated refund and will move on with my life. Onward high seas!

    • Why not see it as a toilet break? Hit mute when the ads on, go load the dishwasher or something constructive, society has been doing this before on demand streaming was around. Nobody back then complained and wished to pay extra to not see ads?

      Or wait a few months or years for commercial stations to acquire broadcast rights of your program then you can ditch pay on demand streaming altogether? With the money saved you can use it on other recreational activities.

      • Ads at right at the start. So it’s hit play, see adds, watch the show (at least what I experienced).

        First time I had three minutes of ads so I just went and paid the $3, easier than fighting it. I’m a realist, I’m not cancelling prime and I like to just click play on The Boys and watch it, that’s worth $3.

        • So… ads right at the start, just like at the movie theaters where you paid $$$ to see the movie but see ads too.

          Funny that.

          Yeah I kept my Prime and see one ad at the start and that's all for the rest of the movie.

    • -1

      How is it legal to retroactively change the terms of a contract and degrade its quality?

      Where in the contract does it say prime video will never have ads?

      But if you’re not happy, cancel, get a prorated refund and move on.

  • man I had a 3 mins ad last night lol…tf are they doing

  • +1

    Hi all I just found a hack via watching this YouTube video. https://youtu.be/W61CfGxlc7I?si=wdhqqZQZGwMSue7t
    For now it seems to work.
    Change the device language to English Canadian and no more ads!

    Update: doesn’t seem to work :(

    • So I tried changing to Language English Canada and then India and there are still ads on Firestick. However on Apple TV there seems to be much less ads.

  • Use Latitude card deal to get 3 months Prime, left almost a year ago when they increased membership cost. Just found out Prime Video is now with ads, typical for any subscription service - pay more and more while get less and less. Lucky didn’t pay my own money to get it.

  • +1

    Been getting 1min (2) ad at the start or 30% thru a show. It was fine.
    Today, got a break - noticed the ads never stopped - I thought wtf? It was at 3 of 5.
    I stopped it and started again. They tried to show me 6 ads 3min. Yeah right.

    Bye prime tv.

      • Interesting article I wonder how naive they really are. Firstly estimate that 20% people would pay 50% more on the subscription to get no ads is just nuts. Secondly people are mostly on yearly plans so it's impossible to see churn until a year on. Thirdly I'm on Prime to get shopping not for the TV which is widely viewed as the lowest tier of streaming TV services anyway.

  • Just got 7 ads in a roll, 4 of them longer than 1 minute, a particular one was 1:45.

    Holy cow, if that's what they mean by "limited" advertisements, and this is just the beginning.

    (It started with 1 of 2 ads but didn't stop after the second one, instead continued to 3 of 7).

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