Apple's iPhone Shipments Decline 9.6% in First Quarter

Lstrike1 on 15/04/2024 - 11:47
Last edited 15/04/2024 - 12:13

All the deals on iPhone 15 make sense now

Apple's global iPhone shipments declined 9.6% in the first quarter of 2024 compared to the same period in 2023. Samsung overtook Apple as the leading global smartphone supplier during this time. Overall, global smartphone shipments increased 7.8% year-over-year, indicating an industry recovery. Apple has faced a slump in iPhone sales in China, where it is seeing increased competition from Huawei and restrictions on government use of its devices. The data suggests a shift in the global smartphone market, with Samsung gaining ground on the previously dominant Apple.

Sources:
1. IDC
2. Bloomberg

Mobile Apple Mobile Phone

Comments

    • dealsucker on 18/04/2024 - 13:19

      Not many Indians can afford expensive phones - most of the android sales in India are cheap Android phones. Chinese on the other hand are spoilt for choice when it comes to Android phones and therefore samsung has been decimated there. iPhone is in a class of one in China and China is Apple's second largest market (revenue terms) worldwide.

  • backupper1 on 16/04/2024 - 12:16
    +1

    iphone has made itself too expensive for what it delivers vs what it costs. Once someone uses Android there is a very heavy chance that they would not revert to iphone. And its now happening too often and it shows up in these figures from OP.

  • Ramrunner on 16/04/2024 - 17:22
    +1

    I'd like to see how many of those smartphones are non-flagship though. Admittedly I sped-read the articles but the prices for flagship iPhone vs Samsung are similar so wondering whether it's a features thing (or perceived features thing through marketing) OR Samsung simply sell a bucket load of lower series phones such as A series, which are heaps cheaper and may be "good enough" for the vast majority of people.

    Apart from the AI catchphrase - just how much more phone tech do we really need?

    I don't see anything coming in the next 2-3 years that my current phone can't do (P7P). I dare say my life can live without AI too at this point.

  • Seaeagles on 17/04/2024 - 10:11
    +5

    Part of the normal cycle
    Samsung just released a new model so of course sales are up and will start to drop until the new model comes out again.
    Apple release new models around September so their sales increase during this period and slow down until the new model gets closer.

    Samsung have a phone in every price budget where Apple don't which boost their market share, I don't think Apple really care about the budget phone market.

    Fans of either brand always look to pump their chest out on why their preferred brand is better, who cares just buy what you want and not worry about what everyone else's has.

    • TimApple on 17/04/2024 - 11:10

      This is exactly it.

    • dealsucker on 18/04/2024 - 13:20

      Exactly. Budget phone market is a race to bottom.

  • Wasabi Ninja on 17/04/2024 - 10:29
    +13

    Jesus.
    Imagine being so insecure you care about the stats of whatever brand. Just enjoy life bud, there’s more to it than brands.

    • strike1 on 17/04/2024 - 15:07
      +1

      Liked your comment :)
      Not insecure, just amusing as the number of times I saw a deal on the iPhone on OzB had gone up in the last few months.

    • 2025 on 18/04/2024 - 12:21

      Imagine being so insecure you care about the packaging on a toy space ship
      Just enjoy life bud, there’s more to it than brands.

      • Wasabi Ninja on 18/04/2024 - 14:03

        Star Wars fanboy. Guilty as charged. The name of Bobba Fetts slave one isn’t a brand though or anything to do with brands bud.
        It’s something that affects me as a fan as opposed to this thread worrying what brands OTHER PEOPLE buy or don’t buy. 😀 You’re comparing apples and spaceships.

        • 2025 on 19/04/2024 - 15:23

          A toy brand and a media company choosing what to put on the box for one of its biggest brands’ (Star Wars) affects you?
          Ok

          It seemed to me like your thread was about the brand Disney owned. Maybe I mis understood.

  • jsvr on 17/04/2024 - 11:17
    +3

    oh the apple va android argument 17 years later still alive and well. Ive switched between both through the years and can say android's got a whole lot little convenient things that are very hard to give up, but iOS is the most stable, "make-sense", just works piece of software. Honestly I can't choose between the two. There are many times some bug or something happens that shitty kn android, wish I was on iOS. But then I remember all the things I can do on android that I can't on iOS.

    This has led me to decide on a phone based on hardware. Using a folding phone right now because thats the deciding factor. If not for folding I'd probably go iOS personally.

  • yoquierotaco on 17/04/2024 - 11:59
    +2

    Both have pros and cons. iPhones have more pros for me. I admit my requirements for a phone is quite minimal compared to the average population. Previous iphone lasted 7 years. Had to upgrade as a lot of critical apps were not updating. Still being used as music player. Current iphone is going on 3rd year.

  • foxpants on 17/04/2024 - 12:46
    +1

    Apple is also being sued in the US, by the US Justice Department for monopolizing the smartphone market. And personally I think it's easy to agree why.

    More info here

    https://www.justice.gov/opa/pr/justice-department-sues-apple…

    and here

    https://www.youtube.com/watch?v=qcH2wgRLiV8&t

    • dealsucker on 18/04/2024 - 12:25

      Yes it is Apple's fault that Fire phone failed! Anyone can sue anyone, what matters is what courts think and we dont know it yet

  • hopper on 17/04/2024 - 13:05

    My parents who are 60+ are using iPhones, it does the job for them. And they are very happy and comfortable.
    But me and my wife 40+ are android users and can't imagine to move to iPhone anytime soon. We are happy with samsung.
    Not sure what my kid who is 8 will choose his first phone in few years.

    • kaleidoscope on 17/04/2024 - 13:25
      +1

      give'em Nothing

      • s1Lence on 17/04/2024 - 19:29
        +1

        you mean nothing phone?

    • plmko on 17/04/2024 - 13:52

      "Does the job" is a funny way to describe a brand that sells 3 year old phones for $1000+

      People should expect more.

      I am a dual platform user and I honestly can't understand how people live with iOS. My iPhone 15 on 17+ is even more devoid of cohesiveness than my old back up Android phone running 9.0. I don't even need to begin comparing what it's like against 14.0.

      • Ghost47 on 17/04/2024 - 14:13

        I honestly can't understand how people live with iOS

        Personally the main reason I haven’t jumped to Android is really just Live Photos. The difference between capturing a still compared to an actual moment is huge. I think there’s an Android equivalent (Motion Photos or something) but when I tried it several years ago it was just poorer overall, couldn’t long press the screen to play the photo and there wasn’t any sound.

      • MrFunSocks on 17/04/2024 - 14:50
        +2

        People should expect more.

        They "do the job" for like 8 years or more though, with updates for at least 6 of those years, and will still run basically every app under the sun as well as the current android flagship. You also get significantly better resale value if you want to upgrade. Like you said, a 3 year old iPhone still sells for over $1k, so you could get $800 for a second hand 3 year old one. A 3 year old android flagship that cost $1500 new will be lucky to get you $300 back.

        I am a dual platform user and I honestly can't understand how people live with iOS.

        Same, but I switched to an iPhone as my main phone 3 years ago and after the teething problems haven't gone back. Would it be nice to be able to put an icon down the bottom of an empty screen? Sure. Is it necessary? Absolutely not. I customized the crap out of my android phones, but am equally happy with my iPhone without being able to do all that.

      • smartazz104 on 18/04/2024 - 14:19
        +1

        cohesiveness

        I'd be interested to know what cohesiveness you get on Android…

  • kaleidoscope on 17/04/2024 - 13:34
    +2

    If apple drops price of their phones due to poor sales, isnt that a win for the consumer? From my experience the latest phones are nothing short of quality and software experience. Just that things have started to stagnate a bit

  • bargainhunter168 on 17/04/2024 - 14:55

    It makes no sense to get an iPhone 15, for that price, you can get a very good laptop or build a very very decent PC.

    The price of these new phones, others like Samsung included are insane. Just vote with your wallet, I refuse to pay these silly prices.

    • smartazz104 on 18/04/2024 - 14:20
      +1

      you can get a very good laptop or build a very very decent PC.

      OK so you've spent 4 figures on a decent GPU and now you have nothing left for the rest of the PC…

      • bargainhunter168 on 18/04/2024 - 23:32
        -1

        Are you stuck in 2022? GPUs are no longer used for crypto mining, GPU prices has collapsed. You can get a pretty decent GPU that can play most games in 1080p or even 2k for around $500-600.

  • dealsucker on 17/04/2024 - 15:32
    +1

    Except that samsung sells a $hit ton of cheap and cheerful devices and hardly any flagships compared to Apple.

  • scooba on 17/04/2024 - 16:26
    +2

    Now that we're paying laptop prices for phones, especially Apple's hardware and now companies like Samsung have adopted those prices as well, is anyone surprised that these corporations "aren't shipping as many units, not to mention the state of the global economy thanks to covid, war, inflation, war, inflation and covid….yet again.

    All this carry on about how Android is surpassing Apple…who cares? If you want to feel like a 1337 hacker with you rooted, customisable "I'll instal cracked/modded .apk's and half baked ROMs from XDA all day" Android, go right ahead and enjoy running antivirus on a smartphone after you get infected.

    Apple has better software and hardware support whereas Google and the companies that facilitate it's lazy Linux OS are nowhere near Apple in that department, even more so when you have AppleCare on the device in question.

    As far as China goes, we all know having a Huawei phone will benefit your social credit score so again, is it any surprise or coincidence that sales are dropping in that country, especially if the government is tightening the screws on their people by way of encouraging them to buy from local companies?

    Just so we're clear, I'm not prejudiced, I hate all tech companies and governments equally.

    Thanks for reading my blog.

    • Ramrunner on 17/04/2024 - 16:47
      +1

      "Just so we're clear, I'm not prejudiced,"

      "If you want to feel like a 1337 hacker with you rooted, customisable "I'll instal cracked/modded .apk's and half baked ROMs from XDA all day" Android, go right ahead and enjoy running antivirus on a smartphone after you get infected."

      "Google and the companies that facilitate it's lazy Linux OS"

      LoL

      • scooba on 17/04/2024 - 16:52
        -2

        I love how you left off "I hate all tech companies and governments equally", it adds so much to your reply.

        Well done, 3 points lol.

        Edit : Here you go -
        "Also, If you want to use Apple's dumbed down iOS to play mobile games and browse Crackbook, go right ahead, we're not in China y'know.

    • smartazz104 on 18/04/2024 - 14:21
      +2

      If you want to feel like a 1337 hacker with you rooted, customisable "I'll instal cracked/modded .apk's and half baked ROMs from XDA all day" Android, go right ahead and enjoy running antivirus on a smartphone after you get infected.

      I'd be willing to bet that the majority market share of Android is due to the cheaper phones; most people buy an Android phone because it's cheaper. People talk about it being having more freedom than iOS and then can't quantify it.

      • scooba on 18/04/2024 - 17:51
        +1

        I’d be in agreement with you in regards to Android’s market share and yes, people buy $200 Androids vs the $719 iPhone SE.
        All this talk about freedom but there’s so much malware out there for Android’s it’s ridiculous, now all the major antivirus vendors have an app on the play store.

        Go figure?🙄

  • RefusdClassification on 17/04/2024 - 18:17
    +1

    Apple has nothing to worry about. 16 years from now they will still be coveted by all the cool people. Android/Windows/Linux is for insignificant proletariat like me.

  • Maglia Nera on 17/04/2024 - 19:37

    Shipments ≠ sales

    Shipments are what Apple/Samsung shipes / sends / invoices to a retailer/wholesaler/distributor vs. sales are what is actually being purchased by a consumer / end-user.

    The fact the shipments are down (for either Apple / Samsung) may be a sign of declining sales, retailers holding less stock, or most likely a combination of both (due to the tightening discretionery spend by consumers in most of the bigger economies).

    Either way, think it's going to end following the TV market, better TV's for the same price as LY model …

  • netjock on 17/04/2024 - 20:44

    At some point it was bound to happen. You can't find enough consumers to pay Apple's prices. Entry level iPhone is like $700+ if you go to Apple store (for the SE) and it isn't anywhere near iPhone experience which you need probably an iPhone 13.

    Starting price of Android phones is around $200 - $250.

    It is a bit like Tesla having to lower their prices due to competition and having saturated the market for people who can afford it new.

  • Sinnerator on 18/04/2024 - 08:11

    loaf of bread $50
    iphone $3000
    can't eat your phone

  • Cluster on 18/04/2024 - 10:46
    +1

    I'm still using my 2.5 year old Samsung, and will continue for at least another year. Fast, good battery life, great camera.

    The upgrade case for mobile phones is becoming weaker with every new generation, same as laptops. Feature upgrades are marginal instead of significant. Consider the iPhone 3 to 4 upgrade. Huge difference in quality and capability. iPhone 14 to 15? Very marginal.

    Coupled with rising costs of living through inflation and higher interest rates, it's no wonder mobile sales are slowing. A new $1000+ phone is a want, not need.

  • Mumbles on 18/04/2024 - 19:29

    I'm not too fussed. I remember when BlackBerry and Nokia were each the dominant market leader by much larger margins than Apple's current sales.

    Apple iPhone were just the first to integrate a touch screen smart phone with a digital store which locked their users to their iTunes store for life.

    How are Apple iPhone owner's going to easily transition to Android handsets when their whole life is on Apple's cloud services. They'd lose their apps and music collection.

    • Lucille Bluth on 18/04/2024 - 20:43

      music collection.

      I don't think that many people use their iTunes music library. Streaming and downloading for offline listening is more convenient.

      Apps, fair enough, but when I moved from iPhone it wasn't that big of a deal tbh. That I can see how that could be an issue for some. You can however pretty easily get free modded apks. I would have no issue in this instance if you paid for something on a different OS and developer doesn't have cross platform as part of the price.

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