Interesting Discounts Enticement Strategy from a Musical Instrument Website

ArskinF on 06/02/2024 - 08:51
Last edited 06/02/2024 - 09:00

After reading about a well reviewed & received mid range guitar I visited the vendor's website. Received a 15% discount voucher on what looked like a slightly jacked up price.
I added it to the cart, then changed my mind.

About 8 hours later I get a reminder email about the cart.

A couple of hours another email from the Thunder (get it?) shop site, this time with a 25% discount voucher. OK, sold me. Deal done.

The same shop sells a rather nice multi effects + looper + drum machine pedal. Put that in the cart and waited.

Got the reminder and 25% discount voucher just now.

There endeth the lesson.

General Discussion

Comments

  • AustriaBargain on 06/02/2024 - 09:11
    +6

    Their metrics probably tell them that after eight hours an abandoned cart tends to stays abandoned forever.

  • apsilon on 06/02/2024 - 09:38
    +4

    This is very common and built into most e commerce platforms. Store just needs to enable it and set times and discounts.

  • emblurr on 06/02/2024 - 09:40

    This is something you should try with any website that your buying online from. Just add something to your cart and leave it there for a few hours. You may just get an email offering you a discount.

    • AustriaBargain on 06/02/2024 - 09:55
      +1

      You can spot most shopify sites based on how they look, but if in doubt put the URL into builtwith.com

  • baronvonsandwich on 06/02/2024 - 09:52
    +3

    Which site was this?

  • Daabido on 06/02/2024 - 10:36
    +1

    You should have waited for 50% off ;-)

    • ArskinF on 06/02/2024 - 11:59

      Ahhhh, a true blue Ozbargainer emerges at last :-D

  • Succulent Synth on 06/02/2024 - 11:03
    +1

    Plenty of e-commerce sites use marketing automation. In this case, cart abandonment triggers a voucher code after a certain period of time passes.

    I do this all the time when I want to purchase something expensive, I leave it in the cart for 12-48 hours and see if it triggers a voucher.

  • stickingly on 06/02/2024 - 11:05

    Have had this a few times, including once when taking out an insurance policy

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