I ordered an item online from a big box store that offered click and collect.
The click and collect counter was located at the front of the store right next to the cashier.
This click and collect counter also had a 2nd till which could be used by staff to serve a second customer
I chose option 2 and waited. When the 2nd staff arrived, i was told to line up in the same line as the other customers were first.
There were just 2 customers so I queued in line, but i was thinking to myself - what's the point of click and collect if i still have to lineup?
As i was walking out of the store, i noticed the line has now grown to at least 10 customers - would this have change your vote?
Where would you go to collect the item?
Logic says to walk up to the Click and Collect Counter in the first instance and [lineup to] wait for service/direction. Retail is dynamic environment - the processes or situation may be different for different places and at different times.
I don't ever recall seeing anywhere that 'click and collect' means you don't have to line up. You're not the only one who uses the service. The two customers at the start (or the ten customers that were there as you were walking out) might have also been waiting for click and collect.
All that's needed is a bit of some common sense and patience.