What's up with BOSE lately? Is it on a downward spiral? I'll never forget the impact my first Bose headphones, the M2IE wired 3.5mm, had on me. They were eventually replaced by the reliable QC35 and accompanied by the Bose PC speakers, which I still swear by. The quality was stellar, and the pricing was just right.
But now, it feels like BOSE might be losing its touch. Noise-canceling used to be their forte, but Sony and Apple have taken the lead, leaving Bose struggling. The NC700 didn't quite hit the mark, followed by the QC45 and QC ultra within a year. Are they getting desperate?
In the home speaker arena, Sonos has taken over, and BOSE doesn't seem to be bringing anything new to the table. Shockz dominates bone conduction/air conduction headphones, and BOSE's soundbars are hit or miss, with Sonos and JBL still leading the way.
To add to the confusion, BOSE has multiple separate apps, each with a different interface for various products. And what happened to the fantastic Sleepbuds? It's like they've hit a crossroads and don't know which path to take.
Agree, but god I hope they massively re-work the aesthetics of the airpod max gen 2 - the current ones imo are ugly as (and I say this as a massive apple fan)