These are earbuds specifically designed to help with minor hearing loss. They can act as ANC Bluetooth earbuds but they have the extra feature of being able to isolate speech and amplify it in noisy environments. They can also be directional so that they focus on sounds in front of you.
Nuheara is an Australian brand that's been around for several years but is not well-known, probably due to its specialised products. These earbuds are not over-the-counter (OTC) hearing aids, but a newer (very similar model) that they've produced for HP is (https://www.hphearingpro.com/) and has FDA approval.
I have minor hearing loss, and I find these perform reasonably well in restaurants so I can now talk to people I wouldn't otherwise be able to.
They also seem to be good for phone conversations (possibly due to the quality of the microphones) and have (IMO) pretty good sound for music.
They have pretty terrible battery life though (5 hours streaming or 8 hours of just sound processing), and are also quite chunky.
If you could benefit from the hearing aid aspect, I think they're worth considering at this price, particularly if you haven't used hearing aids before. They are supposed to be able to help with tinnitus.
Having to pay for shipping seems a bit unreasonable though (free shipping requires $300+).
In reality, it is less than that… Closer to 3 hours.
They don't. That's why I got them.
The ANC is excellent though.