It's part of the Prime Day Deal.
The description was copied from the last time. I purchased it last time and a Proraso Red Shaving Soap. Pretty happy with the shaving experience.
Equals the all-time lowest price. Normally $30.
Features:
The pinnacle of over a century's worth of innovation and expertise
A single blade razor designed for edging sideburns and strong beard lines to help you achieve your perfect look
Long-lasting sharp blades for ultimate precision
Closed comb head for the best control
The pinnacle of over a century’s worth of innovation and expertise and the only range that bears the name of King C. Gillette company’s founder: King C. Gillette. This razor features an iconic design inspired by Gillette's heritage, for edging with utmost precision. A single platinum-coated double-edged blade shapes with precise accuracy, ideal for edging sideburns and strong beard lines. Gillette's closed comb design allows better control, while the high-quality chrome-plated handle ensures long-lasting durability.
Paid $13.45 in June (and ordered the green Proraso)
Surprised the Prime Day Deal doesn't beat the June special