So How Does Cashrewards / ShopBack Work behind The Scene?

[Deactivated] on 01/07/2023 - 09:33

I was chatting with friend and trying to dissect how these cashrewards work. Not sure if fundamentally this is same as affiliate marketing model in terms of tracking.

so the workflow is:

A. customer goes to shopback, login and then click link to say Amazon for rewards offer.
in a way shopback creates unique link which is then clicked.
so from shopback side they know that person has gone to the Amazon with their link.

B. now on Amazon side, they know someone coming through shopback essentially with unique code. persona will either browse and leave or go to make purchase.

So we were wondering how does it work after that.

  • i guess there is no way to shopback to know what happens in Amazon. in a way they rely on good faith for Amazon to report back how many sales they had?
  • Amazon would have to do custom coding just for shopback so they have some automated way to track and report back?

what do you guys think if happening behind the scene.

As long time use, good to know how it works.

General Discussion Cashback

Related Stores

Cashrewards
Cashrewards
Third-Party
ShopBack AU
ShopBack AU
Third-Party

Comments

  • Neoika on 01/07/2023 - 09:44

    Not sure if fundamentally this is same as affiliate marketing model in terms of tracking.

    It is. Different retailers may be found on the different networks. Some like Amazon, eBay manage it by themselves. Hence, the tracking report time varies.

  • CyberMurning on 01/07/2023 - 09:49

    no way for shopback to know what happens in Amazon.

    i guess, same thing, there is no way for amazon to know what happens in shopback.
    i mean, if we forget to click through shopback and buy something, we can technically give our purchase details (time, item, amount, etc) to shopback, and they can claim that to amazon that we went via shopback (with some bulsh reason like there was some glitch so amazon didnt see but we have record on shopback side).

    the whole thing is just gamble i am suprised this thing can last long

    • Neoika on 01/07/2023 - 09:55

      if we forget to click through shopback and buy something

      The transaction may be attributed to a website that you unknowingly clicked through in the last 24 hours or up to many days ago.

      the whole thing is just gamble i am suprised this thing can last long

      Probably already exists for two decades.

    • [Deactivated] on 01/07/2023 - 10:36

      i see. Fair point. so essentially there is element of trust and good faith in there.

      • Neoika on 01/07/2023 - 10:38

        You can always shop in an incognito mode. I don't think cashback site can track subsequent purchases for whatever purposes after the tracking period expires or finishes with a purchase. This point could be wrong, just my thinking.

  • deme on 01/07/2023 - 10:01
    +1

    It's just affiliate marketing, one day places like Amazon will want their share price to go up quickly and realise Cashback programs aren't providing any value to them, so they'll just change/enforce their rules.

    They tolerate it now because they accept the line that these programs increase spending, for now.

    On the Cashback program side they'll start/or are selling your purchase history to make their bottom line go up too.

    • Neoika on 01/07/2023 - 10:03

      Yes, Woolies Supermarket ditched them completely and did not allow SB to sell its eGC (through Super Swap), either.

  • avoidfullprice on 01/07/2023 - 10:09
    +1

    A. A jar of cookies
    B. Spreadsheet, highlighter and a ruler

  • legend30836 on 01/07/2023 - 10:48
    +1

    When you click through from Shopback to Amazon, Shopback sets a cookie in your browser. So what you do can definitely be tracked.

    • Neoika on 01/07/2023 - 10:49
      +1

      Unless there is an unfortunate glitch at that time.

    • [Deactivated] on 01/07/2023 - 11:54

      you mean tracked by shopback?
      so shopback has some information on what you are doing on Amazon website. i guess they know if you go to like cart page or full history of ever link you pressed on Amazon?

      i didn't realise. i guess that's really good as on shopback side they are not completely blind and can help track and investigate and reconcile with Amazon

  • niknah on 02/07/2023 - 07:53

    Here's how they do it.
    https://docs.shopback.com/docs/affiliate-marketing-solutions

    They have addons for shopify, woocommmerce, magento, prestashop, easystore, salesforce which send the purchases back to shopback.

    What's interesting is that they also let the retailer's website send back the info with Google tag manager. This would mean that naughty people can send back a fake purchase. The retailers also have to do a monthly purchases validation. This is maybe why cash backs some times take so long. If the retailer is slack with checking all the validations, purchases could be faked.

    • [Deactivated] on 02/07/2023 - 09:41

      Thanks a lot. This makes sense now.

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