Next cheapest seemed to be ~$127 on Amazon (not prime but free delivery)
The BGA-280 Series layers multiple parts to create innovative and colourful designs. The round cases of these models and the cute impression of their hefty forms are complemented by the sporty touch of the metallic hour markers. The models in this series are available in a choice of three colours, black, coral pink or white. The black model has a cool look, while the coral pink model is BABY-G cute. The face of the white model has a pastel tie dye look, while the case combines white with greyish blue for a truly distinctive look.
This product features:
Luminous
Full auto calendar
5 daily alarms
World time
LED light (Super Illuminator)
Shock resistant
Imagine how many more they would have sold if they just called them G-Shocks.