Deceptive Advertising on Amazon AU

slick7 on 30/04/2023 - 13:58
Last edited 30/04/2023 - 14:22 by 1 other user

Found something on Amazon that looked like a bargain. Ordered 1 of something titled "Bonds Men's Underwear Cotton Blend Guyfront Trunk - 3 Pack". Under colour, there are multiple options including white 1 pack, grey 1 pack, and black 1 pack. The listing is designed to attract extra attention and on a mobile, it's not possible to immediately see the 3 pack "colour options"
Once the title of the item is 3 pack I think they're in trouble for deceptive advertising if they're selling "colour" options of less than 3.

I contacted support expecting them to fix the listing and send me 2 packs. I was told to send 1 item back and they will replace it with 3 packs. Wait a day and the replacement is identical to the 1 pack I bought the first time :( Lengthy chat with support and they're sending feedback to another department about the deceptive title. Apparently, it's not a bad enough problem to take the listing down and update it. The argument is what if the 3 packs are not in stock… Simple solution - dont call the item "3 pack" in the title. Anyway organizing a refund now. Quite disappointed with the deceptive practices first seen on Ebay have reached Amazon.

Here's the listing - they might update title by the time you read this - it's less of a problem on desktop as you can see more of the other colour options but still deceptive in my books
https://www.amazon.com.au/dp/B0771CKFQD?ref=ppx_yo2ov_dt_b_p…

Poll Options expired

  • 2
    I'm not sure
  • 5
    Not Deceptive
  • 77
    Deceptive
Fashion & Apparel

Comments

  • payless69 on 30/04/2023 - 14:25
    +5

    The art of Puffery:
    Deceive the stupid and reap the profit.
    100% legal in the US.
    100% illegal downunder
    but NEVER enforced on big ones…..

    • fantombloo on 30/04/2023 - 14:32
      +1

      IMO this instance looks like sloppy work rather than wilful deception - but I'd be ecstatic if they got a large fine anyway.

      • payless69 on 30/04/2023 - 14:43
        +3

        If they would enforce it then Gerry and his dog would never get out of jail!

  • slick7 on 30/04/2023 - 14:37

    Didn't quite compute that $15 would be for 1. Saw a big 46% off "3 pack" and thought it's time to buy some. What's most annoying was attitude of Amazon of not immediately updating the listing. They've said it's clear from the colour choices that it's only 1. I don't agree with that at all.

  • AndyC1 on 30/04/2023 - 14:51

    Cannot see any new 1 star review n the page, so looks like OP has left a good review.

    • slick7 on 30/04/2023 - 16:05
      -3

      Not much of a reviewer when it comes to Amazon. I normally wait for Alexa to prompt me - "1 month ago you bought Bonds Men's Underwear Cotton Blend Guyfront Trunk - 3 Pack - what star rating would you rate it out of 5". Makes it ultra-convenient. I would only leave a written review if something's particularly good or bad with a product I discovered. This listing will be soon updated - it was just listed badly. I don't have a problem with Bonds trunks :) They're not spectacularly good either. 4/5 stars

  • Benoffie on 30/04/2023 - 15:05

    Do it all the time. Saw similar on Handee paper towels. Description and counts are terrible.

  • bobbified on 30/04/2023 - 16:04

    Damn… $15 each for undies! That's more expensive than some of the popular basic T-shirts.

    For years, I've stocked up on undies when I go to Asia, so haven't had to go buy any locally for years - just didn't know they're so expensive!.

    • slick7 on 30/04/2023 - 16:07

      $15 for a 3 pack is worth a purchase - that's why I bought :)

  • AustriaBargain on 30/04/2023 - 16:09
    +2

    Send us pics of you wearing them so we can decide for ourselves.

    • slick7 on 30/04/2023 - 17:53

      I'm out at the moment but I'll keep that in mind.

  • Nutrino on 30/04/2023 - 16:54
    -7

    You selected the 1 pack expecting 3 and wasted everyones time. You new to amazon?. The person on the phone/chat doesnt give a f.

    • slick7 on 30/04/2023 - 17:52
      +4

      Do you work in customer service for Amazon? Similar level of understanding. The title of the item includes "3 pack". I ordered 1 pack of that.

  • deme on 30/04/2023 - 17:55
    +2

    Did you report it https://www.accc.gov.au/about-us/contact-us/report-a-consume…

  • Empharand on 30/04/2023 - 18:12
    +5

    100% deceptive
    Title shouldn't have 3 pack when the options have 1 packs and 3 packs.
    Surprised Amazon weren't willing to correct the issue (with the title)

  • Switchblade88 on 30/04/2023 - 19:25
    -1

    Since there are visible, instock variants of 'yyyy 3 pack' as well as the '1 pack' options then it's less of a bad listing and more user error. Don't assume the listing is ever worded in your favour.

    • slick7 on 30/04/2023 - 21:26
      +2

      I would fully agree with you if "3 pack" was not part of the title of the listing… Also on mobile view the 3 pack colour variant is not clearly visible unless you look at all the colour options… Who looks at colour options to determine quantity? They have a "quantity" field btw…

      I'm surprised they've still not updated the listing. I managed to get a full refund and didn't have to return goods. I would advise anyone who wants free Bonds trunks to do the same until they rectify the listing.

  • smalltime0 on 01/05/2023 - 19:24
    +1

    It should say something like "Bonds Guyfront Cotton Underwear, 1 & 3 pk"
    But it clearly says that the $15 ones are 1pk.
    $15 for a one pack is outrageous

    • slick7 on 06/05/2023 - 15:47

      Agreed. Having 1 and 3 pack in title would also solve the problem.

  • slick7 on 06/05/2023 - 15:46

    Update: they updated the listing after more complaints. I hope others hit up customer service for free products due to the deceptive advertising like this. Thanks to the 92% of poll reapondents. This encouraged me to keep complaint going 👍

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