Is it a fruit beer, a seltzer or a simply "sparkling alcoholic blackcurrant drink"? I don't know or care either, but $50 for a slab of 8% fizzy lolly water sounds decent if you're in the market to get totally sozzled (and presumably wake up with a killer hangover) for cheap! It's listed for $80 on the DM Marketplace, by way of comparison.
It's not listed on the manufacturer's website, so is possibly being cleared.
There was stock in a few Brisbane locations I checked, so hopefully this is a bit easier to find than the $20 slabs of Tallboy.
Bottoms up.
Is there any combo points/cashback active?