Another eBook no Kindle unlimited needed. Enjoy!
Learn product marketing management from a former Global Product Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup.
Dekker Fraser is the preeminent authority on product marketing with 1/2 million enrollments in his product marketing courses, college teaching experience, and an MBA from Philip Kotler's Kellogg School of Management, the #1-ranked marketing school in the U.S. This is where some of the most distinguished product marketing managers & CMOs trained.
Product marketing strategy, positioning, tactics & decision making
Advanced marketing segmentation
Competitive product analaysis
Dispelling widely held product marketing myths, such as that you need to be unique
Product marketing analytics
Why the perfect customer isn't the best target
Soft skills for influence in product marketing
Product copywriting
Also available on Amazon UK https://www.amazon.co.uk/dp/B07RV4GXTR
And Amazon US:
https://www.amazon.com/dp/B07RV4GXTR