GPU Market Nosedives, Sales Lowest in a Decade

stimutacs on 24/11/2022 - 18:02
Last edited 24/11/2022 - 18:02

https://www.tomshardware.com/news/gpu-market-nosedives-sales…

Shipments of integrated and discrete graphics processing units dropped to a 10-year low in the third quarter as PC OEMs reduced procurements of CPUs, and gamers lowered their purchases of existing graphics cards while waiting for next-generation products. In contrast, miners ceased to buy graphics boards due to changes that happened to Ethereum. In general, sales of standalone graphics cards for desktops hit a multi-year low.

Usually, PC makers increase procurement of PC hardware components in the third quarter as they assemble computers to sell them in back-to-school and holiday seasons when sales are high. But as demand for PCs softened recently, manufacturers initiated inventory corrections and lowered their components buying to sell off what they already have.

As a result, sales of integrated and discrete GPU dropped to 75.5 million units in Q3 2022, down 10.5% sequentially and 25.1% year-over-year, according to Jon Peddie Research (JPR)(opens in new tab). In addition, shipments of desktop GPUs fell by 15.43%, and notebook GPUs decreased by 30%, which is the most significant drop since the 2009 recession, JPR notes.

If we keep holding they'll squeal pretty soon. I got squeezed for a 3060 12gb for $650 or so this year because I had to have it, and it's settled, I'm never paying more than $500 for a graphics card again. I turn the graphics settings up and enable raytracing or whatever and it looks … more or less identical? They should probably have picked one of either, ultra high resolution crispness and fancy effects, or blurring everything with TAA and motion blur, one or the other looks great, but both together seems to just tank performance and make games look like a muddy mess.

Computing Computer Component Video Card

Comments

  • FireRunner on 24/11/2022 - 19:23
    +1

    Yet we have NVIDIA selling the 4080 for over $2000 and the 4090 almost $3000.

    enable raytracing or whatever and it looks … more or less identical?

    Rasterisation is so good nowadays that raytracing is hard to tell. It’s actually much more noticeable in older/simpler titles like Quake, Portal and Minecraft

    blurring everything with TAA and motion blur

    First thing I do when I play a game is turn motion blur off. Why it’s on by default in every game is beyond me.

    • stimutacs on 25/11/2022 - 16:40

      Rasterisation is so good nowadays that raytracing is hard to tell. It’s actually much more noticeable in older/simpler titles like Quake, Portal and Minecraft

      Yes exactly - the tech has gotten so good at faking global illumination that the real thing is barely noticeable? You see it on things like the Witcher 3 update, where I swear if you swapped the labels and told people the old screenshot was the new one, they'd simply nod along going, ah yes massive improvement. Please take -80fps off the figure to achieve this, lol.

      First thing I do when I play a game is turn motion blur off. Why it’s on by default in every game is beyond me.

      I think this comes out of the revolving door between CGI for movies and games - I remember back in the day someone at pixar mocking computer graphics for trying to attain high resolutions and acuity, saying that in movies they aim for faking 24fps / accurate shutter degrees and the resolution is almost an afterthought. It's always been a problem that "if you can't cut it in X, do it in videogames" has been a thing, but I think some genuinely weird people have driven acceptance of 30fps and LCD motion compensation as "cinematic" somehow. And it's terrible.

  • pharkurnell on 24/11/2022 - 19:39

    I'm never paying more than $500 for a graphics card again

    Thanks for the update … :)

  • Darude Sandstorm on 24/11/2022 - 19:49
    +1

    6800XT Sub $500 tomorrow hopefully!

    • FireRunner on 25/11/2022 - 12:00
      +1

      I’d take a 3070 or base 6800 under $500. Where are all the Black Friday GPU deals?

      • Darude Sandstorm on 25/11/2022 - 12:05
        +1

        Thoroughly disappointed today. Even the GPU deals that are appearing aren't all time lows.

      • Sinnerator on 28/11/2022 - 08:36

        Hello, this is from the Future, it's Monday now and all the GPU deals were crap. I would also have loved a 6800xt for sub$500, but instead we were served with a nice hot steaming bowel of crap.

  • sane on 24/11/2022 - 20:14
    +2

    There is a hubris in the GPU industry - an idea that they 'deserve' sums greater than they got the last year. Sooner or later, that has to end - and next year has a good chance of being the wake up cry of a 10000 nvidia employees as they a kicked to the curb to keep the shareholders happy.

    • stimutacs on 24/11/2022 - 20:34

      Yeah in a way you can forgive the mug punters thinking they were going to ride some obscure coin to the moon based on seeing a larry david commercial, but it's weird the GPU manufacturers failed to account for a crash and resulting bullwhip, and weirder still that they're acting like it hasn't happened? Should probably also add the utter failure of self driving AI and blockchain as backup plans also. When you think about it the failure of video game graphics to make high end graphics cards a compelling purchase looks like a bigger deal than it might seem, given that the other legs have collapsed also.

  • Switchblade88 on 24/11/2022 - 21:29

    I bought my 3070's (x2) during the middle of the frenzy. Mined for 12 months and both full PCs had been paid for in full.

    With LHR cards and the crypto crash, you can't treat cards as an investment anymore so the HODL mentality has fundamentally changed back to the original argument of 'early adopter premium' vs. wait-and-see approach. If you need a card now you pay the market price and that's it - if you wait then it'll be cheaper but you've also missed out on however long you waited for to use your new card.

    • bobloblawlobslawbomb on 25/11/2022 - 08:01
      +3

      Except that NVIDIA are in still pricing like we're in the midst of the mining boom.

  • Kraise on 29/11/2022 - 16:27
    +1

    glad to see some bad numbers being reported all around. it's disgusting that pc gaming being priced so far out by gpu's.

    I held off upgrading from GTX970 to 2070 Super for $500 and waited for the rtx3000 announcement.
    was hoping for a 2070S equivalent for sub $500, only to see the price tags on 3060 and 3070.

    got lucky buying a 6800xt reference card for 1k but even then, it's double my budget for a gpu.

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