With the RDNA 3 Announcement complete, AMD looks to be a very enticing competition for this generation of graphics cards. I am looking forward to the independent reviews that come out.
Aside from the price, they haven't gone much into detail about the performance of the cards which kinds of sucks. As with the rumours and how they presented the launch, it is very much obvious that they won't be beating NVIDIA in terms of pure performance.
Gotta wait til the reviews.
Big benefit of AMD is that there is support for DP2.1 and you don't need to buy a fire extinguisher.