RRP is $449. Sale price was $368. They have an extra 10% this weekend, bringing it down to $331 approx.
More expensive than what Amazon.fr/.de sell for (circa $265 shipped) but they won't ship to Australia at present (or anymore?). Amazon.es will sell and ship for circa $330 - but no warranty if purchased from overseas. I bought it on my Platinum credit card, so an extra year warranty (standard Dyson warranty is 2 years).
Was tossing up between the DC35 and DC34 Animal (which is $287 less 10%). Both seem very good. The DC35 will save your back. I've used it for about 2 mins so far on carpet and it picked up A LOT of dust.
$330 for a glorified DustBuster, yes, but it's a good compromise between having to use a full vacuum and a useless cheap DustBuster.
DC35 is made of awesome. Good price for local stock.