So I noticed Coles has a new website they are using now and while it looks more "modern" they did pull a sneaky trick and left out something pretty important especially to bargain hunters and frugal buyers.
Do you know what it is?
Spoiler alert (because I don't know how to do spoiler tags):
They removed a lot of sort by options most noticeably the sort by unit cost option which shows items by $/kg or $/L etc which is honestly the best shopping hack I have found when trying to figure out which item is the best value or bang for buck in a category of items for example convenience meals this seems very intentional to fool the buyer more and take away some money saving tools some users loved to use on the old Coles website.. Interesting move since their largest competitor woolworths still has this sort by functionality.. Bold move cotton let's see how this plays out
So yeah what do you think about this sneaky omission by Coles new website?
EDIT (updated 29/10/2022 9:47PM): To confirm and make this post more clear I did not realise that the coles new website was rolled out across all devices and users and only some users and devices are seeing the new website.. it must be a random opt in trial they might be testing
personally I highly prefer the old website because it has the beloved unit cost price sort by function but I can definitely confirm that at time of writing the "new" coles website which kind of looks like some weird modern over the top artsy user interface does not have the unit cost price sort by function but on some devices I can switch back to old easily others it is a bit hard and going through pages of products and having to analyze each $/kg or $/L was very annoying so I hope the new website is not final and has some much needed fixes and changes to the sort by feature
Sort by lowest unit price is still there, at least when looking at Coles on phone.