Edit @ 1300, 21st June.
As per steve-rsa and confirmed by myself, the "factory scoop" 40" Philips TV deal expired earlier, yet I checked again just recently and both the 32" and 40" are now available.
I inquired about the discrepancy and was recently phoned by a JB Hifi rep and they stated that both the 32" and 40" Philips TV deals had some problems with the website and that the issues had been rectified. They also said my order would go though, but would confirm it via email and that the deals were selling fast with not much stock was left (of course).
Take of the above what you will.
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I posted the 32" version of this TV, also from JB HIFI a few days ago (link below) and the deal expired in less than 40 minutes after submission. I have since come across this deal for the 40" and have gone through the order process and bought it. So at least for now, it is available.
http://www.ozbargain.com.au/node/72646
Overview
Great LCD picture quality on an ultra thin 102 cm (40") screen - the Philips 5000 Series 32PFL5605H LED TV. Live the moment as if you were there with Pixel Plus HD and an impressive invisible sound.
Key Features
High definition giving you brilliant detail
-Full HD TV with Pixel Plus HD for better details and clarity
-Brilliant LED images with low power consumption
-100Hz LCD, 2ms performance for superb motion sharpness
-HD Natural Motion for ultra smooth motion in Full HD movies
Rich and clear sound.
-2.1 system 40 W surround sound (2 x 10 W RMS, virtual 20 W)*
-Hear every word with Clear Sound
Complete digital connectivity made simple
-Seamless connectivity with 3 HDMI inputs and Easylink
-USB for fantastic multimedia playback
-Integrated MPEG-4 tuner for HD reception without set top box
Specs (last page): http://download.p4c.philips.com/files/4/40pfl5605h_12/40pfl5…
Reviews: http://www.testfreaks.co.uk/tvs/philips-40pfl5605/
All the user reviews linked to the testfreaks site appear to be in foreign languages, though the overall ratings seem relatively favourable. Thankfully 2 of the 11 'expert reviews' are in english:
http://www.avforums.com/reviews/Philips-PFL5605-40PFL5605-56…
http://www.digitalversus.com/tv-television/philips-40pfl5605…
Reviews from Amazon UK:
http://www.amazon.co.uk/product-reviews/B003J36FL8/ref=cm_cr…
On JB link, title reads 40", description reads 32" :|