You might need to login with a Costco account to see the updated price to 527.99, but to me, that's a good deal and worth that little bit more compared to a Apple Watch SE.
The differences between the 7 and 8 isn't enough for me to warrant to get the 8, so eh - good enough for me.
Bonus: I managed to get it price matched at officeworks in-store, bring it down to 501.59.
Officeworks price match costco? Is this new policy?