EVGA Terminates Relationship with NVIDIA

Just watched the news on gamer nexus there will be no 40 series with EVGA and no move GPUs moving forward will be interesting to see what happens with their 30 series pricing now

https://youtu.be/cV9QES-FUAM

Comments

  • +1

    i wonder if kingpin is on a bridge thinking about jumping right now

  • So what's behind that?

    • +8
      • 3080 and above are not profitable for EVGA

      • NVIDIA is not transparent about pricing with board manufacturers, they find out MRSP same time we do

      • NVIDIA limits MSRP heavily on cards so they can't do things to sell more profitable higher end cards

      • It sounds like (this is my takeaway from GN's description, not their words) EVGA's CEO is tired of dealing with NVIDIA, wants to refocus on family, and there isn't a clear person to replace him and hesitant to sell to people who would mistreat employees/cut corners/damage brand.

      • Will continue selling power supplies

      • No plan to work with AMD or Intel making boards, CEO sounded dismissive toward it.

      from the hackernews thread

  • I notice they pulled all their gpu sku on the catalogues we use at worn

  • +1

    This is why I can't help but facepalm when I see people on here comment on GPU deals and be like "I'll buy when it's [price pulled outta thin air that's hundreds dollars less]" when they have no knowledge of the industry and the financial situation at each level behind the scenes. If it's making it to OzBargain, there's almost no way in hell it can sell for hundreds of dollars less, at least not at that time, probably not for months either as prices typically don't shift that fast.

    Likely if your budget is hundreds of dollars less you should be looking at a lower tier, or be happy to wait for a second hand purchase.

    The race to the bottom has side effects. Quality of customer service drops (at all levels), quality of products drop, or something like this happens. It has to be sustainable.

    Sure, the problem in this case is Nvidia, but it's not the only part of the overall problem.

    It's sad to lose EVGA GPUs. But I don't see it turning around for next gen or gen after since Nvidia has known since April and didn't do enough to change the decision. Maybe public backlash will have an impact. Who knows.

    • +6

      The point is not that the AIBs are overcharging for their cards, but rather that NVidia are overpricing the chips and preventing proper competitive behaviour in the AIBs.

      You could see it on the mining driven run up in prices - due to NVidia selling direct to miners, the prices to the consumer skyrocketed. Then NVidia conspired to increase the prices of chips etc. to extract more of that profit for themselves. With the 3080 having am MSRP of $700 and the Ti being $1119 - do you really think a slight higher bin and 2GB of memory accounts for a $419 difference?

      It will be interesting to see if AMD can break the 80% market share of NVidia the next quarter, and teach them some humility. Everyone would benefit from a chastened and newly reasonable NVidia.

      No graphics card should cost over $1000, or require half a kilowatt to power.

  • Kotaku has an article on it, for anyone interested.

    EVGA, Popular Graphics Card Maker, Parts Ways With Nvidia In Messy Breakup

    "In the meeting, EVGA reportedly laid out its desire and intention to break away from Nvidia, citing multiple frustrations with the partnership. These sore spots mostly concern what Han describes as Nvidia’s reluctance to share essential information about their products with partners until that same information is made available to the public, often onstage at a press conference; that they believe Nvidia is undercutting them by selling their own “Founders’ Edition” cards at a lower price; and a sense among partners like EVGA that Nvidia just doesn’t value their patronage."

  • So how do AMD GPU's stack up these days?

    What would be the equivalent of a 3070 for e.g.?

    • The RTX 3070 would sit somewhere between a RX 6700 XT and a RX 6800, closer to the former

  • Hopefully they will find a good partner to work with despite the current standing. When it came to graphics cards, it was mostly evga vs radeon :)

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