Cheddar is a CBA-backed deal discovery app on the mobile, available on both iOS and Android. They have also been doing cashbacks over the past year. We have now integrated Cheddar cashback on OzBargain, where we show the available cashbacks on the store or on the deal.
For example, cashbacks on Uniqlo:
Note that Cheddar cashback will only be shown on OzBargain mobile site. Clicking on the Cheddar cashback entry will open the page inside the Cheddar app (if installed).
Thanks for the integration of Cheddar into the store cashback comparison section.
Why is that?
Today's shopper's are multi-device users and browse on desktop and switch to mobile if necessary for better discounts. Desktop allow's shopper's to see more information at once and browse faster. It would seem to be harder to discriminate against desktop users then it would be to provide information to all users (desktop and mobile)?