This deal is off the boil!
I thought this was a pretty good deal considering it has temperature control and a 3 year warranty - not many other electrical appliances in this range will offer that type of warranty. I just bought a stainless steel kettle on special from Myer for $100 with one year warranty. As a comparison, Target have a Sunbeam kettle (50% off) for $40 which doesn't have many of the features this one does.
Features are as follows:
1.7L Kettle $49.99
2200W
Concealed heating element
Strix control
Digital base with blue LED display
Two water level indicators
360° cordless operation
Temperature control ranging from 50°C to 100°C
Brushed stainless steel housing
Sale starts May 30
Looks very nice