I know this is not the best price so far but keeping in mind the shortage of Xbox controllers in market, you can try to get the price down by:
Starting this Spend $50 - Get $20 challenge {82/150 claimed at the time of this post}
Buy Xbox gift card at 10% from Shopback for further savings.
Price can go around $60~$65
Give me mmmmmmmmmmmuh Deep Pink controller!