Seems to be a new listing today. Probably record low price for the fast 24-70mm F2.8 zoom. Used to be above $2K. I know there is a version II this year but it costs at least $1000 more!
Sony 16-35mm f/2.8 GM Wide Angle Lens $2299 delivered.
These prices certainly encourage people to get into a Sony full frame system, try looking up prices for similar OEM 24-F2.8 zooms for a Panasonic, Nikon, or Canon mirrorless full frame!
They would go well with this A7 IV deal.
Don't forget 0.5% cash back from Shopback.
Try to price match with Sony to stack with the current CR's 10% cash back. However Sony has been very slow with their responses lately, you might miss either deal altogether…
Price match instruction:
1. Create a Sony account if you do not have one.
2. Add item to cart.
3. There an option to request price match on the same page, enter details of the price match vendor etc.
4. Within a business day, Sony will email you yay or nay. The price will be updated in your cart. Note: my recent requests took them 3-4 days to respond.
5. Activate CR or SB for tracking. Make payment.
Thanks, put in my price protection claim :D