So, this one may be a bit of a hit and miss depending on if the link works at certain times. I've tried maybe 20 times throughout today and it seems to go to the "We've hit a snag!" Page about 30% of the time. At the time of posting the links is working for me.
This morning I was googling once again for a deal on e27 Bluetooth Philips hue bulbs (white). It appears that Amazon may have had a listing recently at this price according to 3camels (it says current price is $19.00 but is OOS on the listing). I am unsure but assuming EITHER Bunnings has price matched OR they are also clearing them to make space for the newer model.
I can confirm that 2 stores in SA (Marion and Parafield) had stock as of this afternoon as I called them and enquired.
Additionally, due to my laziness I actually managed to price match at JB Hi-Fi while I was out at a shopping centre… But… I'm pretty sure I lucked out and they actually price matched with their newer version so YMMV with trying that…
If the Bunnings link shops working, here is a screenshot of the page on my phone: https://imgur.com/a/MX4wHxn
Best of luck!
Note for people unfamiliar with Philips Hue, this is the version where you just need to download the Philips Hue Bluetooth app and your phone to control it directly, no bridge etc required.
PSA: only has on/off and brightness adjustment